Yellow Cow

A Film by Ahmed Mater

Yellow Cow is a series of interventions, performances and installations inspired by a passage in the Surah Al-Baqarah (The Cow), which is the longest chapter in the Qur’an.

It is not a work of art that seeks resolution, it is an ongoing project that literally and figuratively places this ancient story into contemporary consumer society. The project has been realised through performances and happenings, including a film, a shop installation, a brand and a series of products, all asking the same question posed by the story in the Qur’an: what is so special about this yellow cow?

arrow-down icon arrow-left icon arrow-right icon carousel-left icon carousel-right icon close icon facebook icon grid icon instagram icon letter icon mail icon mute icon search icon twitter icon unmute icon youtube icon