Yellow Cow

Yellow Cow is a series of interventions, performances and installations inspired by a passage in the Surah Al-Baqarah (The Cow), which is the longest chapter in the Qur’an. It is not a work of art that seeks resolution, but an ongoing project that inserts this ancient story into a contemporary consumer society. The project has been realised as a film, a shop installation, a brand and a series of products, all asking the same question posed by the story in the Qur’an: what is so special about this yellow cow?

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